Nigeria ranks fifth globally in daily social media use, with the average Nigerian spending 3 hours and 23 minutes per day on social media, according to 2024 data from Cable.co.uk and We Are Social, shared by World of Statistics on X.
Kenya tops the global list with users spending the most time on social media—an average of 3 hours and 43 minutes per day. South Africa ranks second with 3 hours and 37 minutes, followed by Brazil at 3 hours and 34 minutes, and the Philippines at 3 hours and 33 minutes. Nigeria closely follows these countries, underscoring its high social media engagement.
Other nations with significant daily social media usage include Colombia (3:22), Chile (3:11), and Indonesia (3:11). Saudi Arabia and Argentina complete the top ten, with averages of 3 hours and 10 minutes and 3 hours and 8 minutes, respectively.
In contrast, countries like Ghana (2 hours and 43 minutes), Egypt (2 hours and 41 minutes), and Thailand (2 hours and 30 minutes) show lower engagement. European countries tend to have even lower daily averages, with Portugal (2:23), Romania (2:20), and Italy (2:17) reflecting a more moderate use of social media. This variation highlights significant regional differences in social media habits worldwide.
Full list:
Kenya – 03:43
South Africa – 03:37
Brazil – 03:34
Philippines – 03:33
Nigeria – 03:23
Colombia – 03:22
Chile – 03:11
Indonesia – 03:11
Saudi Arabia – 03:10
Argentina – 03:08
Mexico – 03:04
Malaysia – 02:48
Ghana – 02:43
Egypt – 02:41
Thailand – 02:30
Bulgaria – 02:26
Vietnam – 02:23
Portugal – 02:23
Romania – 02:20
Italy – 02:17
